CPA Practice Growth Calculator

Why This Matters

Most accountants are sitting on a significant revenue opportunity they haven't priced yet.

The average CPA firm earns 60–70% of revenue from compliance work — tax returns, bookkeeping, audit. That work is commoditizing fast. But payroll advisory? The clients who need it are already in your book. You already know their numbers. The question is whether you've packaged that knowledge as a service.

The accountants who are winning the next decade of practice growth aren't doing more returns — they're moving upstream into the decisions that drive the numbers.

💡 Your moment: This tool exists to show you what that move is worth in dollars. If adding 10 payroll advisory clients at $400/month is $48,000 in recurring annual revenue — that's the number that changes how you think about your practice. Run it. See what's possible.

Step 1 — Your Practice Tier

Select the tier that best matches your practice positioning — benchmarks auto-fill below.

Step 2 — Current Practice

Current Payroll Advisory Clients

Average Monthly Fee per Client ($)

Benchmark auto-fills from tier selection

Hours per Client per Month

Target Effective Hourly Rate ($)

Your blended rate across all payroll advisory work

Year 1 Revenue with New Clients

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Current Annual Revenue

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Year 2 Projected

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Add'l Hours Required/Year

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Effective Revenue/Hour

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5-Year Revenue Projection

Year	Clients (end of year)	Annual Revenue	YoY Growth

CPA practice benchmarks: AICPA PCPS CPA Firm Top Issues Survey, Accounting Today Top 100 Firms data, Hinge Research Institute "Inside the Buyer's Brain" (accounting edition), Thomson Reuters Institute CPA Hourly Rates Survey 2023.

Goal Calculator — Clients Needed

Target Annual Advisory Revenue ($)

How to Get More From These Clients

Ready to get more from your payroll practice? Use our free portfolio valuation tool to find out what your book is worth and explore your options.

Get a Free Portfolio Valuation