Stop telling clients what happened. Start telling them what things cost before they decide โ hires, raises, layoffs, or contractor conversions.
Should we hire two people in Q2 or wait until Q3? Should we give 4% raises or 2%? What does it actually cost to convert three contractors to employees? What's the break-even on cutting two positions? These are the questions that determine whether a business hits its numbers โ and they're almost never answered with real data before the decision is made.
Most owners operate on gut feel and incomplete math. The ones who outperform their peers are the ones with someone running the numbers before the decision, not after.
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